Why Camera Profiles Get "Baked" in the First Place
When capturing photos in JPEG format or video in standard MP4 containers, camera processors apply standard, pre-calibrated looks. These profiles compress the raw sensor dynamic range to match sRGB monitor standards, applying contrast curves (making blacks darker and whites brighter) and boosting saturation. Because this data is written directly to the final pixels, it is referred to as a "baked-in" profile. This is convenient for immediate viewing but leaves colorists with very little latitude for post-production adjustments.